Fifty Green Phase 2: The Success Continues
In mid-2009, a secondary choice was implemented to engage more customers to enroll in the Fifty Green program. Now, customers can choose between having a $5.00 charge levied on orders under $50.00 or place orders under the minimum spend threshold ($50) on hold until it can be reached. This exciting added program is available through Staples Advantage’s online ordering platform, eway.ca.
In their continuing commitment to being an environmentally conscious company, Staples Advantage announced their new Fifty Green complementary program, Green Pledge in March 2010. The Green Pledge program asks customers to be more environmentally responsible by pledging to enroll in a Fifty Green program, ensure that 15 per cent of their annual product purchases be made up of EcoEasy qualified products, and to recycle their toner cartridges and delivery boxes.
Through the growth of the Fifty Green program and introduction of the Green Pledge, the partnership with Tree Canada continues as well. In under 18 months, Staples Advantage and Fifty Green program customers have contributed over $150,000 to the Tree Canada program, allowing them to plant over 47,000 trees in our local communities and forests across Canada.
The Birth of Fifty Green - Date: August 2008
We are extremely happy to announce that the response from our customers has been overwhelmingly positive! In a testament to the social conscience of our customer base, the active participation in a partnership that safeguards the environment has been taken up wholeheartedly. Large numbers of our customers are actively participating in educating their employees to minimize small orders, which has led to a nationwide reduction in small order volumes since the launch of the program. And as of January 15th, 2009 we are pleased to have donated $50,000 to Tree Canada to plant over 12,000 trees across the country.
If you have any questions on the Fifty Green Program, please contact your sales representative.